Italy is a country with a high potential in tourism, but it has a percentage of 4 and 5 star hotels which is among the lowest in Europe. On average these hotels are small-sized and unbranded, with a high incidence of fixed costs and a limited commercial power to access foreign markets.
RGH is by far the most important Marriott’s franchisee in Italy. Starting from its strenght in the meeting and corporate segment, they are renovating their hotels in order to have more appeal even for the leisure target.
Moreover they are expanding the network of their branded hotels by including the brand DeltabyMarriott in Giardini Naxos and Autograph in Syracuse. This further strenghtening of the partnership with Marriott, will lead to an increase in trade exchanges as well as to a lower incidence of marketing costs, with positive effects on turnover.